Michigan ad.

The setting of this particular ad would not have any particular setting. The ad would be stronger during the NCAA college football season. The ad would be even strongest when Michigan University wouldb e playing The Ohio State university. The subjects in the ad would be the University of Michigan, all those who are attending and have attended school there. There is really no other images in the ad other than the Michigna logo. The story behind the ad would be all about the University of Michigan. The traditions that have arose and the continuing students and past students that have attended school there. The University was founded in Detroit in 1817 as one of the first public universities in the country. The school moved westward to Ann Arbor in 1837, when Ann Arbor was only 13 years old. When the first classes were taughtin 1841, University of Michigan had two professors and seven students. Those viewing this ad could possibly be Michigan fans and then really like the ad or they could on the other hand not be Michigan fans at all and not like the ad at all. The person meant to see this ad is someone thta is a Michigan fan, someone who has gone to Michiganm or someone who is highly interested in the Michigan University. Again with this ad the makers are not trying to connect to any other target market than specifiec. The target market that is obvious is the traket market chosen from the makers. There are not really any markets of race, ethnicuty, gender, age, etc. The only possibility would be age. The relationshop between the text and the imagery is everything Michigan stands for. The colors are the school colors and Michigan is the name of the Univeristy. I think that the image is both shown and promoting a lifestyle at the same time. What Michigan University is promoting is shown, although they are promoting the Michigan University lifestyle also. Becoming a fan or staying a fan of the university and living the Michigan lifestyle.

If I were a Michigan fan while seeeing this ad then I woukd be pleased with it and would make me want to buy or purchase more Michigan belongings. It would also get me in the mood for the college football season. The problem is that I am not a Michigan fan, I am a Ohio State fan. When I see this, it makes me look even more forward to the already fast approaching college football season and wanting to watch The Ohio State University beat on Michigan for another year! GO BUCKS!!!!!!!