Coffee machine ad.

The setting of this particular ad seems to be in the Christmas time. The coffee sups are making a Christmas tree and the saying at the bottom, "enjoy the Christmas taste with Nespresso coffee machine", makes me believe that this ad is intended for the Christmas season. At the bottom right they show the actual real life coffee machine that one would buy. The story of the ad is getting everyone in the jolly Christmas mood. There is a Christmas tree made out of coffee cups and Christmas is a loving time of the year and the people at Nespresso are suggesting that with this coffee you could have a better time. This ads target market would be set up for any age really. Many people drink coffee at all ages. Another target markget that Nespresso is shooting for is anyone that celebrates Christmas and loves coffee or drink a lot of coffee. think that the makers of this ad are not trying to have a hidden target market mixed in with this ad. I believe that they have made tge ad oretty self explanatory and the target market very noticable. There could be the idea of gender involved with this ad although. Most coffee drinkers are usually in the older category, but not all. The text in the ad explains why the cups are set up the way they are and tells the reader of the ad what time frame this ad was made in. The soft white letters make it more innocent and appealing to the reader, making the reader feel more ok with buying the product. The image in the ad really supposrts the workds in the ad making the ad more appealing. The image says to the reader, "If you like Christmas and Christmas trees, then you will like this product." The product is shown in the ad so that the reader has the chance to take a look at what the actual product they would be buying would look like.

My response to this ad is that I think it would appeal to most people and that it is a good ad to promote. Although, I myself am nota coffee drinker and do not like coffee, therefore, it is not going to matter what the ad has in it or has to offer because I already do not like that the product will be used for. It seems that Nespresso does have good views and the same possible views as I do, although, the ad its self will still not sway me to drink coffee.